Chayoos Case Study

November 2, 2018 | Author: Shivaang Sangal | Category: N/A
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2 IITians quit plush jobs to open 'Chaayos' "W e already have raised one round of angel investment of over Rs 2 crore (Rs 20 million) from Powai Lake Ventures, led by Zishaan Hayath who is an angel investor. We are planning to go in for institutional round towards end of this year," said Nitin Saluja, founder of Chaayos

The chain plans to add another 50 cafés in the next two years by covering at least two more cities and increase penetration in Delhi NCR region. "We are targeting cities with lots of young population," he said

Talking about USP of Chaayos, Saluja, an IIT Bombay graduate, said that they give customer the flexibility to customise their chai in their own way. "Customers can customize customize their chai in over 12,000 ways depending on the various addon choices they make," he said. The chain's co-founder, Raghav Verma, an IIT Delhi graduate, said the chai café offers over 25 interesting tea flavours and some delightful tea-snacks.

"W e have wide range of varieties. It starts from traditional desi-chai to Kangra tea to unique aam-papad and harimirch-chai," harimirch-chai," Verma said. "Since India is a tea-drinking nation and we believe that Chaayos can grow to over 1000 cafés in next few years," said Saluja.

In order to allow patrons to enjoy its chai at their homes, the chai chain is also looking to sell merchandise merchandise including adrak-tusli chai, desichai, green tea, chai masala and chaimug. "We will be selling our merchandise from our outlets, starting next month," he said.

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